BBA
Vivekananda Global University 3 yearsNAAC A+ • UGC-DEB • AICTE • AIU
Approvals & Recognitions
Verified credentials of Vivekananda Global University
Regulatory Approvals
Recognitions & Memberships
Fee Structure
Transparent, all-inclusive fees
Total Program Fee
₹1.17L
Registration
₹1,000
0% EMI
Available
Scholarship
—
Program Overview
About this program
The Bachelor of Business Administration program provides a strong foundation in business, management, marketing, finance, and operations. Students develop analytical thinking, communication, problem-solving, and leadership skills through industry-relevant coursework. The curriculum introduces business strategy, entrepreneurship, organizational behavior, and decision-making concepts that are essential in modern workplaces. This program is suitable for students who want to build a career in business management, sales, marketing, human resources, or pursue higher studies such as an MBA. Its practical and multidisciplinary approach helps learners understand how organizations operate and prepares them for diverse career opportunities across industries.
Eligibility
10+2 or 10+3 from Recognized Board of Technical Education
Career Outcomes
Business Development Executive, Sales Executive, Marketing Executive, Operations Executive, HR Executive, Customer Success Executive, Management Trainee
Specializations
Choose your track
Digital Marketing
₹5–12 LPAThe Digital Marketing specialization equips students with practical knowledge, industry-focused concepts, and future-ready skills through an online degree program. Learners explore core subjects related to digital marketing, strategic decision-making, professional practices, analytics, and real-world applications. The curriculum helps develop problem-solving, communication, planning, technology awareness, and domain expertise relevant to modern organizations. Graduates can pursue career opportunities across sectors that actively value digital marketing capabilities, including established enterprises and emerging businesses. With growing industry demand and evolving business requirements, this specialization supports long-term career growth and helps students build skills that remain relevant in a competitive global workforce.
Top recruiters: Google, Meta, Amazon, Flipkart, Wipro, Nykaa, Reliance
Retail Management
₹4–8 LPAThe Retail Management specialization equips students with practical knowledge, industry-focused concepts, and future-ready skills through an online degree program. Learners explore core subjects related to retail management, strategic decision-making, professional practices, analytics, and real-world applications. The curriculum helps develop problem-solving, communication, planning, technology awareness, and domain expertise relevant to modern organizations. Graduates can pursue career opportunities across sectors that actively value retail management capabilities, including established enterprises and emerging businesses. With growing industry demand and evolving business requirements, this specialization supports long-term career growth and helps students build skills that remain relevant in a competitive global workforce.
Top recruiters: Accenture, TCS, Infosys, Deloitte, Amazon
Fintech
₹7–16 LPAThe Fintech specialization equips students with practical knowledge, industry-focused concepts, and future-ready skills through an online degree program. Learners explore core subjects related to fintech, strategic decision-making, professional practices, analytics, and real-world applications. The curriculum helps develop problem-solving, communication, planning, technology awareness, and domain expertise relevant to modern organizations. Graduates can pursue career opportunities across sectors that actively value fintech capabilities, including established enterprises and emerging businesses. With growing industry demand and evolving business requirements, this specialization supports long-term career growth and helps students build skills that remain relevant in a competitive global workforce.
Top recruiters: Paytm, Razorpay, PhonePe, HDFC Bank, ICICI Bank, PwC
Curriculum
Semester-wise syllabus
Semester 15 subjects
- Principles of Management
- Business Communication
- Accounting Fundamentals
- Microeconomics
- Business Mathematics
Semester 25 subjects
- Organizational Behavior
- Marketing Management
- Financial Management
- Business Statistics
- Business Law
Semester 37 subjects
- Research Methodology
- Operations Management
- Human Resource Management
- Management Information Systems
- Digital Marketing Fundamentals
- Retail Management Fundamentals
- Fintech Fundamentals
Semester 47 subjects
- Strategic Management
- Business Analytics
- Corporate Governance
- Project Management
- Digital Marketing Fundamentals
- Retail Management Fundamentals
- Fintech Fundamentals
FAQs
Frequently asked questions
What is this program about?
This program provides industry-relevant knowledge and practical skills through a structured curriculum. Students develop subject expertise, analytical abilities, communication skills, and professional competencies aligned with academic and industry requirements.
What is the eligibility for this program?
Eligibility generally requires the academic qualification specified by the university for the selected program. Applicants should review the program requirements and submit valid academic documents during admission.
How can I apply?
Students can complete the online application process, upload required documents, and submit the applicable fee. Admission is confirmed after document verification and university approval.
What is the duration of the program?
The duration depends on the degree level and university regulations. Undergraduate and postgraduate programs follow the academic structure defined by the university.
What are the program fees?
Program fees vary by university and course. Students should refer to the fee structure section for the latest program fee, registration charges, and payment details.
Is EMI available?
EMI availability depends on university policies and payment options. Eligible programs may offer installment-based payment facilities to support learners.
What will I study?
The curriculum includes core subjects, electives, projects, and practical learning components designed to build academic knowledge and career-ready skills.
How are examinations conducted?
Examinations are conducted according to university guidelines. Students may be assessed through assignments, quizzes, term-end examinations, projects, or practical evaluations.
Why this program
- UGC-DEB approved — equivalent to on-campus degree
- Learn from anywhere with weekend live classes
- Placement assistance & career mentoring
- 0% EMI available across leading banks (T&C apply; subject to financing partner)